Most of Design

Plate holds your portrait. Four looks, swapped with the category

Entrant

Oleg
Zybailov

Standing Founder and design lead,
Most of Design
Accountability One point of responsibility, from the first brief to the site still running two years later.
Years in the craft 25
Action Start a project

HavasEuro RSCG New EuropeIndustrial design degreeEN / RU / UACET hours

Results

Live links, not a gallery. The archive of earlier packaging and identity work sits on Behance.

  1. EuroToto Branding 2014 Launch
  2. Mivina Spices Branding · packaging Archive Launch
  3. Royal Powder Branding · packaging Archive Launch
  4. Recent websiteWeb design & buildLink pending
  5. Recent landing pageWeb design & buildLink pending
  6. Recent identityBrandingLink pending

Categories entered

Five disciplines, one contract, one person accountable at every one of them.

Branding
Identity systems, packaging, and the rules that keep them alive after handoff, so your team can run the brand without a designer on call.
Web design
Marketing sites, landing pages, and product interfaces designed against the job the page has to do, not the trend of the season.
Digital
Campaign pages, decks, and the long tail of pieces a launch actually needs, held to one visual language.
Motion
Movement designed as part of the identity: logo behaviour, transitions, the way a page arrives.
Development & support
Built and maintained with long-standing engineering partners under my direction. One contract covers design, build, and the years after it. You brief me, not a chain of vendors.

Every project here was designed by the person you will talk to.

Art school, then an industrial design degree, then twenty-five years of designing without a gap. Much of it inside network advertising agencies: Havas and Euro RSCG New Europe, where work had to survive committees, deadlines, and legal review before anyone called it finished.

Now I run Most of Design on my own terms from Spain. I lead every project personally and bring in trusted developers when a job needs more hands. No account managers, no telephone game, nobody learning your business on your budget.

The portraits at the top are not a joke. Spearfishing, cycling, skating: the same appetite for doing a difficult thing properly is what you are hiring. A designer with no life outside the screen runs out of things to say.

Practising since2001
Network agenciesHavas, Euro RSCG
EducationIndustrial design
BaseTorrevieja, Spain
Working acrossEurope, CET
LanguagesEN / RU / UA
ArchiveBehance

Stages

Four stations, one person answering the phone at every one of them.

  1. Understand

    A call and a short written brief. We agree scope, budget, and what finished means before anyone opens a design tool.

  2. Design

    Concepts first, then iterations. You see progress early and often, not a reveal on the deadline.

  3. Build

    Development, prepress, or deck production with partner specialists, under my direction and my quality bar.

  4. Support

    The site keeps running. Updates, fixes, and new sections handled by the person who designed it.

Have a project? Write to me directly.

oleg@mostofdesign.com

Replies within one working day, CET. For tenders and RFPs, send the brief and the deadline. You will get a straight yes or no the same week.